Fundraising in 2023: A guide for first-time fund managers

Our data shows that an increasing share of fundraising is going to a smaller group of fund managers. As LP’s investment plans become more mature, an increasing portion of their investments are going to re-ups with existing relationships—making it even more challenging for newcomers.

As a result, standing out from the crowd with a differentiated strategy is becoming increasingly difficult—but crucially—more important than ever.

Family offices are an increasingly important source of investment into private capital, and 2021 saw these mandates grow even further. Most investor types saw growth between 2020 and 2021, with only public pension funds and wealth managers seeing a drop in mandates issued across the key private capital asset classes.

Knowing where investors are most active geographically and which regions are growing or declining is also important for new managers to optimize their fundraising efforts. Preqin data shows that, from 2017 to 2021, active investors in Asia have grown rapidly, while both North America and Europe have seen a decline.

With an up-to-date profile on Preqin Pro, your fund will be visible to 1,300+ investors who subscribe to Preqin and are looking to commit capital across all key asset classes. You will also have access to the details of over 17,000 active investors.