Fundraising in 2023: A guide for first-time fund managers

Launching and fundraising for a new fund is no easy feat. In a crowded market, and with many investors shut-off to building new relationships, recently established fund managers can face months or years of scarcity and uncertainty.

Attracting your first commitments can be extremely challenging. While demonstrating an attractive track record and having a compelling story are key for investors, expanding your network to gain attention and trust has never been more critical.

Our data shows that an increasing share of fundraising is going to a smaller group of fund managers. As LP’s investment plans become more mature, an increasing portion of their investments are going to re-ups with existing relationships—making it even more challenging for newcomers.

As a result, standing out from the crowd with a differentiated strategy is becoming increasingly difficult—but crucially—more important than ever.

Family offices are an increasingly important source of investment into private capital, and 2021 saw these mandates grow even further. Most investor types saw growth between 2020 and 2021, with only public pension funds and wealth managers seeing a drop in mandates issued across the key private capital asset classes.

Preqin is the leading data provider in the private markets industry, renowned for our commitment to objectivity, transparency, and high-quality data.

Why contribute data to Preqin?

• Gain traction with investors: Robust fund profiles are 5X more likely to be seen by investors.

• Enhance your track record: 74% of fund managers contribute performance data to improve their fundraising efforts.*

• Improve transparency: Join the 9,000 private capital firms that already contribute to data.

Attract new investors with an up-to-date profile

With 1,300+ investors in the alternatives industry actively using Preqin, a recently updated profile will:

• maximize your visibility 5X among global investors and decision-makers

• ensure key stakeholders see the most accurate representation of your profile and performance

• keep up with your competitors who already update their information and showcase their achievements

• become eligible to rank in our league tables and differentiate your firm in a crowded fundraising environment

*Source: TechValidate

With an up-to-date profile on Preqin Pro, your fund will be visible to 1,300+ investors who subscribe to Preqin and are looking to commit capital across all key asset classes. You will also have access to the details of over 17,000 active investors.