Winning new business in private markets is getting harder: sales cycles are longer, decision-making is more complex, and competition is intensifying. In 2026, the service providers that win will be the ones who engage before demand is explicit—using market signals, organizational change, and fundraising intelligence to show up first and show up informed.

Join Preqin for a live webinar designed for business development, commercial, and sales leaders at private markets service providers.

The webinar will help you:

• Understand what’s changing in GP buying behavior—and what it means for service provider BD

• Spot early indicators of opportunity (fund planning, strategy expansion, geographic growth, organizational change)

• Improve outreach timing so you avoid late-stage, price-driven competitive pitches

• Translate intelligence into action by prioritizing firms, mandates, and decision-makers more effectively

• Translate intelligence into action by prioritizing firms, mandates, and decision-makers more effectively

Who should attend
Business development, commercial, and sales leaders at private markets service providers, including fund administrators, law firms, auditors, consultants, technology providers, and placement agents.

Speaker
Richard Barnes, Vice President, Product (Preqin)
Richard leads product strategy for Preqin’s service provider segment, focusing on workflows that help firms identify opportunities earlier, strengthen competitive positioning, and execute intelligence-led business development. He works closely with customers across fund administration, legal, banking, and professional services to apply market intelligence to real commercial outcomes.