ZyG

ZyG, based in Israel, specializes in providing a data-driven platform that helps direct-to-consumer brands scale their operations through advanced AI technology. The company is founded by Assaf Ben Ami. ZyG is focused on supporting direct-to-consumer brands by offering a comprehensive platform that integrates specialized AI agents for enhancing customer journeys. Founded in 2025 in Union City, US, the company has received its total funding of USD 58.

00 mn in a SEED round co-led by Bessemer Venture Partners and Viola Group, along with other investors such as Disruptive AI and Lightspeed Venture Partners. The latest funding round occurred on March 2, 2026. ZyG offers a comprehensive platform designed to support direct-to-consumer (DTC) brands in scaling their operations effectively. At the core of their service is the Agentic Operating System (OS), which integrates a series of specialized AI agents that focus on various aspects of the customer journey, all underpinned by a unified data infrastructure and predictive modeling.

This system allows for a data-driven approach to validate product-market fit and analyze growth potential, thereby mitigating risks associated with launching new products. ZyG's primary clientele includes product innovators, entrepreneurs, and established DTC brands looking to optimize their digital operations while maintaining control over their brand and physical products. The company's services are available in multiple geographical markets, strategically targeting regions with high eCommerce potential, including North America and parts of Europe. ZyG operates on an innovative revenue model that aligns closely with the success of its partners.

The primary transaction structure is a pay-as-you-grow fee, which effectively replaces traditional costs associated with scaling eCommerce operations. This model allows clients to finance their marketing expenditures based on predictive analytics provided by ZyG. By taking on the majority of the financial and growth risks, ZyG enables its partners to focus on product development and brand management. Their strategy also includes forming partnerships with clients, allowing for a collaborative approach to scaling and optimizing digital marketing efforts, without the burden of up-front costs typically associated with agency services.

This blend of revenue structures fosters a mutually beneficial relationship between ZyG and its clients, solidifying their position in the competitive DTC landscape. In April 2026, ZyG raised USD 60 million in series A funding led by Accel, with participation from Felix Capital, Bessemer Venture Partners, and Lightspeed Venture Partners. The company plans to utilize the April 2026 funding for development, expansion, and commercialization of its electronic commerce operating system and global market presence.