Zoomalia, SAS

Zoomalia is an online retailer specializing in pet supplies, providing a vast selection of products for various pet care needs, including nutrition, health, and accessories. Founded in 2009 in France, Zoomalia operates as an online pet supply retailer, offering a wide range of products. The company has undergone strategic developments and has been involved in 3 deals, with the most recent deal occurring on April 18, 2019, when management acquired Zoomalia, SAS. The founder, Pierre Thollet, has a background in the pet supply industry, contributing to the company's establishment and growth.

The latest funding round was for EUR 1. 301 mn, which matches the total amount raised, resulting in a current company valuation of EUR 8. 589 mn. Zoomalia operates as a prominent online pet supply retailer, offering a comprehensive selection of over 726,100 references in pet nutrition, health, and accessories.

The company's core product offerings include food and care supplies for a wide array of animals such as dogs, cats, rodents, fish, reptiles, fowl, and even farm animals. These products address various end-use cases, including the nutritional needs, health maintenance, and comfort of pets, with an emphasis on quality and affordability. Zoomalia sources and provides well-known brands such as Royal Canin, Hill's, and JBL, ensuring customers have access to trusted products in the pet care market. The company's customer base includes pet owners, breeders, veterinarians, and animal welfare organizations across various geographical markets, including France, Spain, Germany, Belgium, and several other European nations.

Zoomalia's revenue generation is primarily driven by direct-to-consumer sales through its e-commerce platform. Transactions occur as customers place orders for individual products or select from curated promotional bundles, which may include discounts or special offers. The company's pricing structure is designed to be competitive, providing customers with various options ranging from single purchases to larger volume orders. The flagship offerings include premium pet food and accessories from recognized brands, which are marketed through targeted promotions and loyalty programs.

Additionally, Zoomalia engages with professional clients such as breeders and animal shelters, offering tailored pricing solutions to meet their specific needs, thus enhancing customer loyalty and retention. In 2019, following their latest funding round, Zoomalia aims to leverage the EUR 1. 301 mn raised to support expansion initiatives, including the launch of new product lines designed to enhance customer engagement. The company plans to penetrate additional European markets, focusing on Spain and Germany by the end of 2021.

The management team is actively exploring opportunities to introduce innovative solutions to meet evolving pet care demands.