ZOKRI

ZOKRI is a consulting firm specializing in the OKR (Objectives and Key Results) framework, providing training and expert services to enhance strategic execution in organizations. Founded in 2018, ZOKRI is based in Ashtead, UK, and focuses on helping organizations implement the OKR framework. The founders, David Allan, Martin Armstrong, and Matt Roberts, have a history in business strategy and consulting. The company has completed a funding round, raising an undisclosed amount of seed funding led by Henley Business Angels on December 11, 2020.

ZOKRI specializes in the implementation of the OKR (Objectives and Key Results) framework, providing expert consulting and training designed to enhance organizational strategy execution. Their core offerings revolve around transforming how businesses turn strategy into measurable results, focusing on building comprehensive metrics frameworks that extend from high-level goals down to team actions. ZOKRI's approach encourages organizations to shift from traditional output measurements to more meaningful outcomes, fostering a culture of psychological safety and trust that is essential for ambitious target setting. The company primarily serves mid-sized enterprises across various industries, including technology and SaaS, enabling them to enhance strategic alignment and operational effectiveness.

The geographical markets for ZOKRI’s services include the United Kingdom and the United States, where they cater to organizations with hundreds to low thousands of employees seeking to optimize their strategic execution capabilities. ZOKRI's revenue model is centered on providing subscription-based services and consulting engagements to its clients, primarily through its OKR management software and training programs. Organizations engage ZOKRI for tailored consulting services, which include strategy creation, training workshops, and change management initiatives. The company structures its transactions to include both one-time consulting fees and ongoing subscription fees for access to its software platform, which facilitates the tracking and management of OKRs.

Clients benefit from a blend of expert consulting and technology-driven solutions, ensuring alignment with strategic priorities and measurable impacts on performance. ZOKRI’s flagship offerings focus on their comprehensive OKR training programs and the associated software, which are designed to support organizations in achieving strategic transformation and superior execution of their business objectives. ZOKRI plans to leverage its recent seed funding raised in December 2020 to enhance its product offerings and expand into new markets. The company is focused on developing new features for their OKR management software to be released in 2023, which will provide clients with more advanced tools for tracking performance.

Additionally, ZOKRI aims to enter the European market by the end of 2024, targeting mid-sized companies that are seeking to improve their strategic execution capabilities.