ZOEVA GmbH

ZOEVA GmbH, based in Germany, is a cosmetics company specializing in high-quality beauty products, particularly makeup and makeup brushes, catering to a diverse clientele of beauty enthusiasts and professionals. Founded in 2008 in Frankfurt, Germany, ZOEVA GmbH specializes in creating beauty products, particularly makeup items and brushes. The company was established by Zoe Boikou, who continues to serve as the CEO. In January 2018, TSG Consumer Partners acquired a 33% minority stake in the company, with the deal completed in March 2018.

Since its inception, ZOEVA has focused on expanding its presence in various markets, including Germany, France, Italy, the United Kingdom, and the United States, with a total of one known deal. ZOEVA Cosmetics offers a wide range of high-quality beauty products, focusing on makeup and makeup brushes. Their offerings include face and eye makeup products such as eyeliners, eyeshadows, mascaras, lipsticks, and a variety of brushes. These products are designed to meet the needs of both everyday users and makeup artists, featuring highly pigmented, gel-like formulations for smooth application and durability.

In 2023, ZOEVA generated revenue of USD 6. 99 mn, with an EBITDA of USD -6. 22 mn for the same year. ZOEVA GmbH plans to launch new makeup products and collections in 2024, aimed at enhancing their product lineup.

The company is also targeting expansion into additional markets, with specific efforts directed towards entering the Asian market by the end of 2024. Recent funding from the January 2018 deal will support these initiatives, allowing ZOEVA to strengthen its market position and broaden its customer reach.