ZET

Based in India, ZET offers innovative financial solutions designed to enhance credit scores for individuals without established banking histories, providing accessible credit opportunities for better financial health. Founded in 2019 and headquartered in Jaipur, India, ZET focuses on facilitating financial solutions that assist individuals in improving their credit profiles. The company has successfully raised INR 983. 993 mn in its Series A funding round, led by General Catalyst Partners, with participation from other investors including DSP Group, Nexus Venture Partners, and WaterBridge Ventures.

Founded by Manish Shara, Rishika Ranka, and Yash Desai, ZET has completed a total of 5 financial deals and currently holds a valuation of INR 5441. 022 mn. ZET primarily focuses on providing innovative financial solutions designed to enhance credit scores for individuals with varying financial backgrounds. Their core offerings include the SBM ZET Credit Card, which is backed by a fixed deposit (FD), thus enabling users with low or no credit history to secure a credit card easily.

This card not only facilitates the building of credit scores through responsible usage but also offers rewards and flexibility in transactions akin to traditional credit cards. Additionally, ZET offers the Credit Builder Membership (CBM), which provides personalized guidance and educational resources aimed at improving users' credit profiles. These products cater mainly to the Indian market, serving a diverse clientele ranging from individuals seeking loans to those looking to establish or enhance their creditworthiness. ZET's revenue model is structured around service fees and potential partnerships that facilitate credit-related transactions.

The SBM ZET Credit Card generates revenue through transaction fees when users make purchases and through interest accrued from the fixed deposits backing the cards. The Credit Builder Membership involves a subscription fee for users accessing tailored credit analysis and expert consultations. In the most recent fiscal year, ZET reported a revenue of INR 39,872,316. 30 and an EBITDA of INR -4,588,425.

50, reflecting their operational performance in 2024. ZET is actively designing new financial products aimed at expanding its service offerings, including enhancements to the SBM ZET Credit Card and new membership tiers for the Credit Builder Membership. The company has plans to enter additional markets beyond India, specifically targeting Southeast Asia by the end of 2025. The recent funding of INR 983.

993 mn from its Series A round will be allocated towards product development and market entry strategies, ensuring that ZET can scale its operations and reach a broader audience.