Zero BS CRM

Zero BS CRM is a modular customer relationship management platform tailored for entrepreneurs and small businesses using WordPress, providing essential tools for managing customer interactions, sales processes, and invoicing. Founded in 2016 in Manchester, UK, Zero BS CRM delivers tailored CRM solutions for small businesses and freelancers. Michael Stott, the founder, has a background in entrepreneurship. In August 2019, the company was acquired by Automattic Inc.

, a subsidiary of Blacksmith Capital. Zero BS CRM offers a modular customer relationship management solution designed specifically for entrepreneurs and small businesses utilizing WordPress. Its core product suite includes essential tools for managing leads, sales funnels, invoicing, and customer interactions, all customizable to meet the diverse needs of its users. Key functionalities include automation features for lead nurturing, integrated analytics for tracking performance, and various payment processing options through popular platforms such as PayPal and Stripe.

The CRM is particularly tailored for entrepreneurs and freelancers, providing a user-friendly interface that simplifies complex processes, thereby enhancing productivity. Zero BS CRM serves a global client base, with a focus on markets in North America, Europe, and Australia, ensuring that small to medium-sized enterprises can effectively leverage its capabilities to drive business growth. Zero BS CRM operates on a subscription-based revenue model, providing various pricing tiers that cater to different user needs, including a Freelancer plan priced at USD 11 per month and an Entrepreneur plan priced at USD 17 per month. Customers can access over 30 extensions with these subscriptions, enhancing their CRM capabilities with features such as invoicing, sales dashboards, and email marketing integrations.

The Reseller plan, designed for businesses looking to customize and resell the CRM, is offered at USD 5. 40 per month per site. This structured offering allows Zero BS CRM to engage directly with its user base, facilitating transactions between the company and its clients primarily through B2B relationships, where small businesses and freelancers directly subscribe to the service for their operational needs. Zero BS CRM plans to leverage the acquisition by Automattic Inc.

to enhance its product offerings and expand its reach. The company is focused on developing new features and integrations that will be rolled out by the end of 2020, targeting increased functionality for users. Additionally, efforts are underway to penetrate new markets in Asia and South America by 2022, utilizing the resources obtained from the acquisition to support these initiatives.