Zenapse Inc.

Based in Connecticut, US, and founded in 2016 by CEO Matthew Bernardini, Zenapse Inc. offers a software as a service (SaaS) platform that helps businesses engage customers and optimise marketing experiences using AI and emotional intelligence, with a focus on customer acquisition, engagement, and retention. In February 2024, Zenapse Inc. raised a total of USD 9.

32 million in venture funding. The company's flagship product, the ZenImpact Optimization Studio, offers deep psychographic insights into customers, enabling brands to predict preferences and tailor experiences accordingly. This platform facilitates goal-based optimisation, ensuring that brands achieve their desired outcomes efficiently. Leveraging advanced AI and machine learning algorithms, the company's platform enables publishers to elevate their understanding of audience behaviour, leading to increased inventory value, improved engagement, and higher conversions for advertisers.

Zenapse Experiences offers turn-key solutions, such as strategy and marketing, content development and design, consumer insights, implementation, and analytics, ensuring comprehensive support throughout the marketing lifecycle. The company's offerings encompass planning, programme management, campaign strategy, and optimisation strategies tailored to streamline complex multi-channel programmes and achieve outcomes. The business caters to diverse range of industries such as financial service, telecom, retail, healthcare, automotive, travel, entertainment, life science, and energy.