Zartico, Inc.
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Zartico, Inc. - overview
Established
2020
Location
Salt Lake City, UT, US
Primary Industry
Software
About
Founded in 2020 by Darren Dunn and Jay Kinghorn, and based in Utah, US, Zartico, Inc. fka Entrada Insights Corporation operates as a provider of destination operating system platform that uses big data and data analytics to help destination management organizations that promote locations as travel destinations. In September 2022, Zartico, Inc. raised USD 20 million in Series A funding led by Arthur Ventures, with participation from Peterson Partners.
As of September 2022, the company is being led by Sarah Lehman as its CEO. Some of the firm’s partners include NC, Salt Lake, Lake Charles, Litah, Visit Florida, etc. Zartico provides statistics and visualisations to destination management organisations through their platform. The company employs Artificial Intelligence to track tourists' daily travel routes in order to predict activity, such as the number of visitors to a specific area, and to extract mentions of travel destinations from unstructured text, such as social media posts and web pages, in order to assist tourist businesses in developing new travel product lines and fine-tuning their marketing campaigns.
The company intends to use the September 2022 funding to grow its team and focus on product research and development.
Current Investors
Peterson Partners, Arthur Ventures
Primary Industry
Software
Sub Industries
Travel & Tourism, Web Applications, Analytics & Performance Software, Operating Systems (OS)
Website
www.zartico.com
Verticals
Artificial Intelligence, Big Data, Cloud Computing
Company Stage
Series A
Total Amount Raised
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