Yusp
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Yusp - overview
Established
2009
Location
Budapest, -, Hungary
Primary Industry
Software
About
Yusp is a performance marketing platform that specializes in delivering personalized recommendations and targeted advertising solutions, enhancing customer engagement for businesses in various sectors. Founded in 2009 in Budapest, Hungary, Yusp operates as a digital marketing technology firm, providing personalized recommendation systems. The company does not have any known subsidiaries or parent companies. István Pilászy, the founder, has a background in technology innovation.
In July 2022, Yusp was acquired by Taboola, Inc. , a move aimed at enhancing Taboola's advertising capabilities in the retail and e-commerce sectors. Yusp's primary offering revolves around its recommendation engine, which utilizes advanced algorithms and first-party data to deliver tailored content and advertisements to users. This service is particularly valuable for e-commerce businesses seeking to optimize user experience and increase conversions through personalized interactions.
In 2023, Yusp generated revenue of USD 2. 10 mn with an EBITDA of USD 580,281. 7, reflecting its operational effectiveness within the digital marketing landscape. Following its acquisition by Taboola in July 2022, Yusp aims to expand its product offerings by enhancing its recommendation capabilities, particularly in dynamic creative optimization and personalization.
The company is strategically positioned to explore new markets, focusing on the retail and e-commerce sectors. The integration with Taboola's resources will support these initiatives, enabling Yusp to drive improved outcomes for its clients.
Current Investors
Outbrain Inc., Taboola, Inc.
Primary Industry
Software
Sub Industries
Software
Website
www.yusp.com
Verticals
Mobile Apps
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Yusp - financials
| Fiscal Year Ended | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 253,926,000 | 393,627,000 | 581,684,000 | 632,489,000 | 1,158,935,000 | 1,084,790,000 | 1,013,707,000 | 699,603,000 | - | - | - |
| % Revenue Growth (YoY) | - | 55.0% | 47.8% | 8.7% | 83.2% | (6.4%) | (6.6%) | (31.0%) | - | - | - |
| EBITDA (USD) | 48,185,000 | 597,080,000 | 105,626,000 | (422,803,000) | 499,966,000 | 93,628,000 | 5,697,000 | 156,033,000 | - | - | - |
| Operating Income (USD) | 5,773,000 | 548,587,000 | 62,494,000 | (475,548,000) | 425,447,000 | 4,898,000 | (105,278,000) | 13,039,000 | - | - | - |
| Operating Margin | 2.3% | 139.4% | 10.7% | (75.2%) | 36.7% | 0.5% | (10.4%) | 1.9% | - | - | - |
| % EBITDA Margin | 19.0% | 151.7% | 18.2% | (66.8%) | 43.1% | 8.6% | 0.6% | 22.3% | - | - | - |
| NET Income (USD) | (8,554,000) | 528,555,000 | 46,657,000 | (479,016,000) | 384,062,000 | (23,757,000) | (153,668,000) | 5,946,000 | - | - | - |
| % Net Margin | (3.4%) | 134.3% | 8.0% | (75.7%) | 33.1% | (2.2%) | (15.2%) | 0.8% | - | - | - |
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