Yub

Yub is a technology company specializing in digital solutions for secure online transactions and identity verification, aimed at enhancing user experiences across various digital platforms. Founded in 2013 and headquartered in Mountain View, US, Yub focuses on providing secure authentication solutions. The company was acquired by Coupons in December 2013 for USD 30 mn. Quotient Technology, Inc.

led the latest funding round, an Add-on Trade Sale, with a total amount raised of USD 12 mn through two deals. Yub offers advanced digital security products designed to facilitate secure online transactions and enhance identity verification processes. Their solutions are tailored for a diverse clientele, ranging from individual users seeking personal security to enterprises requiring comprehensive security measures. The company emphasizes user experience and accessibility, making its products suitable for various digital platforms.

Yub's revenue model is based on subscription services and product sales, tailored to meet the needs of both individual users and businesses. The company generates income through a structured fee system for its authentication solutions, alongside additional revenue streams from professional services and consulting. Yub plans to expand its product offerings, focusing on launching new authentication solutions designed to enhance security across digital transactions by the end of 2024. The company is also targeting expansion into European and Asian markets to increase its global footprint.

The recent funding of USD 30 mn will be utilized to support the development of these new products and facilitate entering these emerging markets.