Yellow Card Inc.

Yellow Card Inc. is a US-based Fintech company specializing in cryptocurrency transactions and payments across Africa, providing a platform that simplifies the buying and selling of digital currencies like Stablecoins and popular cryptocurrencies. Founded in 2016 in Birmingham, US, Yellow Card Inc. provides a cryptocurrency trading platform tailored for the African market.

The company raised USD 33 mn in Series C funding on October 16, 2024, led by Blockchain Capital, with participation from several other investors. CEO Chris Maurice leads the company as it continues to expand its services. Yellow Card is a leading pan-African Fintech company that specializes in providing a platform for the purchase and sale of cryptocurrencies, particularly Stablecoins such as USDT, USDC, and PYUSD, alongside popular cryptocurrencies like BTC and ETH. The company's core offerings include a Payments API that enables businesses to facilitate transactions with their customers in 20 African countries using local mobile money and bank transfers.

This service is designed to enhance borderless payments and simplify the buying and selling of cryptocurrencies through a secure and cost-effective interface. Yellow Card's user base includes both individual consumers and businesses of various sizes looking to engage in cryptocurrency transactions. The company's products are specifically tailored to the African market, addressing the unique challenges and needs of users in that region by providing easy access to cryptocurrencies and efficient transaction processes. Yellow Card operates under a transaction-based revenue model, generating income through fees associated with the buying and selling of cryptocurrencies on its platform.

When a customer utilizes the Payments API to make a transaction, the company charges a fee for processing that payment, creating a direct revenue stream from each sale. The platform targets both B2B and direct-to-consumer transactions, allowing businesses to integrate Yellow Card's services into their own operations while serving individual users in need of cryptocurrency access. This dual approach enhances revenue opportunities by catering to a diverse client base, although specific pricing plans for transaction fees are not publicly disclosed. In October 2024, Yellow Card Inc.

raised USD 33 mn in Series C funding, which will be used to enhance its API and widget products to support growth and expansion. The company aims to increase its footprint across various African markets, focusing particularly on expanding its services into additional countries by leveraging its recent funding to improve its technology and service offerings.