XYZ Beverage, LLC

XYZ Beverage, LLC, through its PRESS Premium Alcohol Seltzer brand, focuses on creating high-quality alcoholic seltzers with unique flavors. The company appeals to consumers seeking sophisticated beverage options. XYZ Beverage, LLC, founded in 2015 in Milwaukee, US, operates under the brand PRESS Premium Alcohol Seltzer, which specializes in alcoholic seltzers. In January 2020, Constellation Brands, Inc.

acquired a minority stake in the company, although financial terms were not disclosed. The firm has been part of one funding deal to date, with the most recent deal occurring on January 23, 2020. PRESS Premium Alcohol Seltzer offers a variety of alcoholic seltzers that are crafted using real fruits and spices, featuring flavors like Pomegranate Ginger, Blackberry Hibiscus, and Lime Lemongrass. The brand's products cater to consumers seeking premium beverage selections, with a primary distribution in the United States, focusing on health-conscious individuals who appreciate quality.

PRESS Premium Alcohol Seltzer generates revenue through direct consumer sales and partnerships with retailers and wholesalers. The sales structure is primarily B2C, allowing customers to buy seltzer packs or variety packs directly from the company’s website or retail locations. The pricing strategy is competitive, aligned with its premium market stance. Looking ahead, XYZ Beverage, LLC plans to introduce new product lines and expand into additional geographic markets.

The company will utilize the recent funding from Constellation Brands, Inc. to support these initiatives, aiming for new product launches and market entries by the end of 2021.