XTEL

Kantar XTEL, based in Belgium, provides advanced data management and analytics solutions, focusing on enhancing commercial execution across sectors such as FMCG, Consumer Health, and Retail. Founded in 2015 in Leuven, Belgium, Kantar XTEL specializes in data management solutions for commercial execution. The company was acquired by SilverTree Equity from The Kantar Group Limited in July 2022, marking a strategic pivot to support its growth. The founders, Mohammad Alam and Tim Duran, have previously established successful endeavors, bolstering their experience in the sector.

Kantar XTEL offers data management and analytics solutions designed for commercial execution in various sectors, including Fast-Moving Consumer Goods (FMCG), Consumer Health, and Retail. Their main products include Revenue Growth Management (RGM), Trade Promotion Management (TPM), and Retail Execution (REX) solutions. These offerings utilize artificial intelligence to deliver real-time insights, optimizing planning and performance for sales and marketing teams. Their services have been successfully implemented across North America, Europe, and parts of Asia, addressing complex supply chain needs for a diverse clientele.

Kantar XTEL operates on a subscription-based revenue model for its software solutions, particularly in trade promotion and revenue growth management. Clients, primarily major retailers and brands, engage in B2B transactions under various subscription plans, allowing them tailored access to features based on operational requirements. In the most recent year, 2023, Kantar XTEL reported an EBITDA of USD -3,230,837. 90.

Kantar XTEL is focused on expanding its product offerings and geographic reach. The acquisition by SilverTree Equity in July 2022 aims to facilitate growth and expansion strategies. The company is expected to launch new products designed to enhance their analytics capabilities and is targeting entry into additional markets in North America and Asia by 2024.