Xiaoying.tv

Xiaoying. tv specializes in delivering a user-friendly video editing application, VivaVideo, designed for both casual users and professional content creators, facilitating seamless video editing across iOS and Android platforms. Founded in 2012 and headquartered in Hangzhou, China, Xiaoying. tv focuses on video editing solutions.

The company has successfully completed a total of 4 deals, with its most recent funding round occurring in December 2020, where it raised CNY 400 million in a Series C funding led by Dunhong Capital Management and Fortune Capital. The co-founders include Chengfeng Chen, Sheng Han, and Yongchun Xiong, with Sheng Han currently serving as CEO. The company specializes in providing a user-friendly video editing application known as VivaVideo, which is available for both iOS and Android platforms. This application incorporates a storyboard style of editing, allowing users to load, edit, and trim video clips in a seamless manner.

Targeted primarily toward both casual users and professional content creators, such as YouTubers, VivaVideo aims to simplify the video editing process, making it accessible even for beginners while still offering advanced features suitable for experienced users. The application has been well-received in various geographical markets, especially in North America, Europe, and parts of Asia, reflecting its broad client base that includes individual users as well as small businesses and content creators looking to enhance their video production capabilities. The revenue model for the company is primarily based on a subscription structure, along with potential in-app purchases within the VivaVideo application. Users can opt for different pricing plans that provide access to various features, including premium editing tools and additional content libraries, tailored to enhance their editing experience.

The flagship product, VivaVideo, serves both direct-to-consumer markets and may engage in partnerships with other content creation platforms to expand its user base. Transactions typically occur through digital downloads from app stores, with a portion of revenue generated from subscriptions that grant users access to enhanced functionalities over time. This model allows the company to capitalize on a recurring revenue stream while providing users with ongoing value through updates and new features. In line with its future growth strategy, Xiaoying.

tv aims to expand its product offerings and enhance the VivaVideo application with new features aimed at improving user engagement. Plans are in place to target emerging markets in Southeast Asia and South America by the end of 2022. The recent funding of CNY 400 million will be utilized to drive these initiatives, further developing the application and facilitating entry into these new geographic regions.