Xiaohongshu
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Xiaohongshu - overview
Established
2013
Location
Shanghai, -, China
Primary Industry
Marketing/Advertising
About
Established in 2013 and based in Shanghai, China, Xiaohongshu is a marketing company that develops and operates a shopping sharing community e-commerce service platform. It has sub-branch offices in Beijing and Wuhan, and has self-operated bonded warehouses in Shenzhen and Zhengzhou. In November 2021, the company raised USD 500 million in strategic investment. In July 2024, it closed a round of strategic investment.
The company provides social media and lifestyle platform for users. The platform covers many fields such as fashion, beauty, food, and travel. Users can use short video and graphics to form interaction between other users. The platform recommends products for users, support users to buy online, and also provides information on tax rebates and discounts in different countries.
Cooperative merchant can enter the platform through promotion cooperation and multichannel network (MCN). The monthly users of Xiaohongshu are about 260 million in June 2024 and 50% of users are born in post-95s. The company also has its own logistics system known as Redelivery, and it was officially launched in May 2017. The company generates revenue by operating and providing the social media and lifestyle platform Xiaohongshu, which cooperates with merchants in various fields to provide products to consumers, and also provides advertising service.
Current Investors
Tiantu Capital, Tencent Investment, Genesis Capital
Primary Industry
Marketing/Advertising
Sub Industries
eMarketing/Digital Marketing, Consumer Products, Logistics & Distribution, Social Networking & Communication Platform, Digital Media
Website
www.xiaohongshu.com
Verticals
E-commerce, Mobile Apps
Company Stage
Series D
Total Amount Raised
Subscriber access only
Xiaohongshu - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Easipay | - |
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