Xfunnel, Inc.

Xfunnel, Inc. , headquartered in Israel, specializes in AI solutions that enhance brand visibility across AI-driven search engines, optimizing marketing strategies for businesses in diverse industries. Xfunnel, Inc. is focused on providing AI-driven brand optimization solutions.

Founded in 2025 by Neri Bluman and Beeri Amiel, a startup building an AI-powered search optimization platform. In October 2025, HubSpot, Inc. , a portfolio company of CRV, Matrix Partners, General Catalyst Partners, Scale Venture Partners, GV, Cross Creek, Altimeter Capital, and Fidelity Investments, agreed to acquire Xfunnel, Inc. for USD 30 million.

Xfunnel's core product offerings focus on optimizing brand visibility across various AI search engines, enhancing marketing efforts for businesses. The platform provides tailored playbooks, dedicated analyst support, and an experimentation platform to help clients improve their performance in AI-driven environments. Key features include the ability to track brand performance across major AI search engines like ChatGPT, AI Oracle, Perplexity, Gemini, and Claude, allowing users to analyze responses and citations to better understand visibility drivers and action points. Xfunnel caters primarily to marketing teams within diverse industries, employing its services across multiple geographical markets, including North America, Europe, and parts of Asia, where the demand for AI optimization is rapidly growing.

Xfunnel generates revenue through a subscription-based model that provides access to its suite of AI optimization tools and services. Clients engage with the platform via tailored partnerships that facilitate ongoing support and iterative experimentation designed to drive measurable improvements in search visibility. The company outlines specific pricing tiers associated with its flagship services, which include AI optimization playbooks and dedicated analyst support, aimed at helping businesses systematically enhance their marketing strategies. By offering comprehensive insights and actionable recommendations, Xfunnel establishes a robust transaction structure centered around B2B interactions, ensuring that clients derive maximum value from their investment in AI search optimization.

In October 2025, HubSpot, Inc. agreed to acquire Xfunnel, Inc. Financial terms of the transaction were not disclosed. This acquisition is aimed at integrating Xfunnel’s artificial intelligence tools for answer engine optimization, enhancing brand visibility across artificial intelligence-driven search platforms.