XANT, Inc.

XANT, Inc. specializes in a sales engagement platform that boosts productivity for sales teams by offering actionable insights and strategic recommendations, empowering businesses to enhance their sales outreach and customer interactions. XANT, Inc. was founded in 2004 and is headquartered in Provo, US.

The company focuses on sales engagement solutions and was acquired by Aurea in August 2021, subsequently rebranding as InsideSales. com. The transition reflects a strategic pivot in its business operations. Chris Harrington serves as CEO and has an extensive background in tech startups.

XANT has completed 10 deals with a total funding of USD 114. 92 mn, primarily from its latest funding round in August 2021. XANT, Inc. delivers a sales engagement platform known as Playbooks.

This platform enhances sales team productivity by providing representatives with prioritized recommendations on contacts, optimal timing for outreach, and effective communication strategies. By utilizing insights from 27 billion revenue interactions and 183 million buyer profiles, Playbooks enriches customer relationship management (CRM) systems with actionable buyer intelligence data. This supports improved sales efforts while reducing administrative overhead, serving diverse clientele across various sectors, particularly in North America and Europe. XANT, Inc.

generates revenue through a subscription-based model for its Playbooks platform, tailored for businesses aiming to enhance their sales engagement strategies. Clients typically enter annual agreements to access features such as cadence automation, reporting, and buyer intelligence. This transactional approach fosters long-term client relationships, with continuous updates and innovations on the platform, bolstering its presence in the sales engagement sector, as recognized by G2. Following its acquisition and rebranding in August 2021, XANT, Inc.

is focused on expanding its product offerings and market reach. Plans include the development of new features within the Playbooks platform aimed at enhancing user experience and improving sales outcomes. The company is targeting expansion into additional markets, particularly in Europe and Asia, by 2023. The recent funding of USD 114.

92 mn will be utilized to support these initiatives, enabling the launch of new products and increasing market penetration.