Wylr SAS

Wylr SAS is a digital platform that enhances online shopping experiences, providing users with cash back, coupons, and gift card options, all in one application. Founded in 2018 and headquartered in Paris, France, Wylr SAS operates a digital platform focused on improving online shopping through cash back rewards. The company has completed two notable deals, with its most recent funding round taking place in November 2020, where it raised EUR 7. 62 million in Series A funding from investors Axeleo and Partech Partners.

Xavier Starkloff, one of the founders, currently serves as the CEO. Wylr SAS offers a comprehensive digital platform known as Joko, designed to enhance online shopping experiences. This service provides users with cash back, coupons, and gift card options consolidated within a single application. Joko automatically tracks users' purchases made at partner retailers, allowing them to earn cash back seamlessly without needing to scan receipts or apply coupon codes manually.

The application supports a variety of retailers across sectors like fashion, electronics, and home goods, servicing clients in Europe, North America, and parts of Asia. Joko generates revenue through partnerships with retailers, who agree to share a portion of their sales as cash back for users. This revenue-sharing model facilitates financial incentives for customers while enabling partner retailers to increase sales through Joko’s user base. Each transaction completed via the app earns Joko a commission from the retailer based on the user's purchase, positioning the app as a free service for users while capitalizing on strong partnerships with businesses.

Following its most recent deal in November 2020, where Wylr SAS raised EUR 7. 62 million, the company plans to enhance its platform further and expand into new markets. Specific target regions for expansion include additional areas in Europe and North America, with initiatives aimed for rollout within the next year. The funding will be utilized to develop new features and improve user engagement on their digital platform.