WutaCam

WutaCam, a mobile photo editing company, specializes in enhancing selfies and vlogs through innovative beauty retouching and makeup application features, catering to a digital-savvy audience seeking aesthetic quality. Founded in 2015, Shanghai Benqumark Network Technology Co. , Ltd. operates under the brand WutaCam, focusing on mobile photo editing solutions.

The company established its headquarters in Shanghai, China. The CEO, Hao Wu, drives the company's operations. In December 2020, Weimeng Chuangke Venture Capital acquired a 64% stake in WutaCam for RMB 256 million, contributing to a total amount raised of RMB 350 million. WutaCam's flagship product, the Wuta Camera, delivers advanced mobile photo editing capabilities.

This application specializes in real-time beauty retouching and makeup application, enabling users to enhance their selfies and vlogs. Designed for social media enthusiasts and influencers, the Wuta Camera allows for personal appearance customization and is available primarily in Asia with potential international outreach. WutaCam's revenue model is predominantly based on direct-to-consumer sales of its Wuta Camera application. Users subscribe to tiered pricing plans for access to premium editing features via a digital platform, which strengthens customer retention and contributes to the company's revenue stream.

WutaCam plans to leverage recent funding from the December 2020 deal to expand its product offerings and geographic reach. The company aims to introduce new editing features in 2023 and is targeting international markets beyond Asia for expansion. The capital raised will support these initiatives and enhance the product development process.