WowWee Group Limited
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WowWee Group Limited - overview
Location
-, -, Hong Kong SAR - China
Primary Industry
Consumer Products
About
Based in Hong Kong, WowWee Group Limited, trading under the name of BriteBrush, provides oral care technology toothbrushes for children. BriteBrush, a three-time winner of top parenting awards, was recently recognized by Good Housekeeping as the Editor's Choice for the best smart toothbrush for kids. In March 2021, PlayMonster, LLC acquired BriteBrush. BriteBrush provides oral care technology toothbrushes that include smart brushing sensors, side change recognition, sonic vibration, and a parent check light to help kids maintain good oral hygiene.
As part of the acquisition, PlayMonster, LLC plans to expand the BriteBrush line of interactive toothbrushes for kids and will extend the marketing and distribution of BriteBrush to new customers, ensuring BriteBrush is available to kids of all ages.
Current Investors
PlayMonster LLC
Primary Industry
Consumer Products
Sub Industries
Consumer Electronics, Beauty & Hygiene
Website
www.britebrush.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
WowWee Group Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | WowWee Group Limited | - |
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