WOW COLOUR
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WOW COLOUR - overview
Established
2019
Location
Guangzhou, Guangdong, China
Primary Industry
Retail
About
Founded in 2019 and based in Guangzhou, China, WOW COLOUR is a retail services company that focuses on the operation of cosmetics offline retail. It has established cooperative relationships with more than 300 brands such as COLORKEY, VNK, LEEMEMBE. As of 2022, and the number of offline physical stores has reached 1000. In March 2021, WOW COLOUR raised CNY 500 million in series A funding led by new investor Sinovation Ventures, with participation from other new investors IDG Capital, Oakwise Capital Management and ZUIG Investment.
WOW COLOUR is a fashion and beauty collection store brand, which mainly provides makeup products. Products can be categorized into 5 series, which are color cosmetics, beauty care, perfume and scent, toiletries and beauty tools. The cooperating brands include L'Oréal, Mansuratum, Colorkey, Kazilan, Shiljia, and other brands at home abroad. The main target customers of the company are makeup consumers aged 18 to 29.
Current Investors
Tencent Investment, Hillhouse Investment, Guangdong Saiman Investment
Primary Industry
Retail
Sub Industries
Beauty & Hygiene, Retail
Website
www.wowcolour.com
Company Stage
Series A
Total Amount Raised
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