World Performance Service

Based in Nagaoka-shi, Japan, World Performance Service Inc. specializes in providing a variety of high-quality American car parts, catering to automotive enthusiasts and vehicle owners with a focus on customization and performance. World Performance Service Inc. , founded in 2004 in Nagaoka-shi, Japan, specializes in the automotive aftermarket.

The company has completed one deal as of October 20, 2025, when it was fully acquired by NYC, although the financial terms remain undisclosed. World Performance Service, known as ワールドパフォーマンスサービス, specializes in providing a wide range of American car parts to meet the needs of automotive enthusiasts and vehicle owners. Their core offerings include high-quality aftermarket components, performance upgrades, and essential maintenance parts designed to enhance the functionality and aesthetic appeal of American vehicles. The company focuses on delivering products that cater primarily to the customization and restoration markets, enabling customers to optimize their vehicles for both everyday use and performance driving.

The customer base comprises individual car owners, mechanics, and automotive shops located in various regions, including urban centers and industrial areas known for their automotive communities. Their products are distributed primarily within Japan, although they may also cater to international clients seeking specialized American car parts. World Performance Service generates revenue through direct sales of automotive parts and accessories, primarily engaging in a business-to-consumer (B2C) model. Transactions typically occur through online orders or in-store purchases, with customers selecting from a diverse inventory of products.

The company may offer specific pricing plans for bulk purchases, ensuring competitive rates for customers looking to acquire multiple components for their projects. The flagship products include performance kits and specialty parts that are integral to the customization of American vehicles. Revenue transactions are strengthened by the company's commitment to customer service, enabling clients to receive prompt assistance and information regarding their orders, thereby enhancing customer satisfaction and loyalty. Following the acquisition in October 2025, World Performance Service aims to establish a successor management structure to ensure business continuity and further development.

The company is looking to enhance its product offerings by designing new performance kits and specialty parts targeted for launch in the upcoming fiscal year. Additionally, there are plans to expand into international markets, particularly focusing on North America and Europe by the end of 2026, utilizing the recent investment to support these initiatives.