WorkSpan Inc.

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WorkSpan Inc. - overview

Established

2015

Location

San Bernardino, CA, US

Primary Industry

Software

About

WorkSpan Inc. is a US-based company that provides a cloud-based platform for enhancing sales partnerships through collaborative efforts, leveraging AI technology for optimized co-selling processes. Founded in 2015 and headquartered in San Bernardino, US, WorkSpan Inc. specializes in ecosystem-based revenue processes.


The company has successfully completed 4 deals to date. Their most recent funding round, Series C, raised USD 30. 00 mn led by Insight Partners, contributing to a total raised amount of USD 30. 00 mn and a current valuation of USD 141.


504 mn. The company was established by Amit Sinha and Mayank Bawa, with Mayank Bawa currently serving as the CEO. WorkSpan primarily offers a cloud-based platform designed to enhance revenue processes through collaborative sales partnerships. Their key product, WorkSpan AI, integrates artificial intelligence to streamline co-selling efforts among various partners, including Global System Integrators (GSIs) and Independent Software Vendors (ISVs).


This platform enables sales teams to manage shared pipelines, synchronize opportunities, and automate lead and referral sharing. By allowing sellers to select partners based on specific customer needs, WorkSpan facilitates the creation of tailored solutions that maximize customer value. The company's services are utilized by a diverse clientele, including notable names such as Qualtrics, DataStax, and SAP, operating across various geographical markets, including North America and Europe. WorkSpan generates revenue through subscription-based partnerships that connect companies with complementary solutions and services.


Their business model focuses on B2B transactions, where clients access the platform to enhance their sales capabilities through partner collaborations. The revenue structure primarily involves subscription fees for the use of their platform and associated services, which include co-sell automation and ecosystem management tools. WorkSpan's flagship offerings, such as the WorkSpan Hyperscaler Edition and Ecosystem Edition, provide distinct functionalities tailored to different client needs. By enabling clients to engage in direct transactions through hyperscaler marketplaces, the platform accelerates deal velocity and enhances overall sales efficiency.


In March 2025, WorkSpan Inc. raised an undisclosed amount of Series D funding from new investor U First Capital, with participation from other unspecified investors. The company will utilize this funding to accelerate its continued growth and innovation in AI-powered sales partnership solutions. WorkSpan plans to launch new products aimed at enhancing their existing platform capabilities and intends to expand into new markets, targeting regions in Europe and Asia by 2026.


Current Investors

Mayfield Fund, M12, Redline Capital Management

Primary Industry

Software

Sub Industries

eMarketing/Digital Marketing, Sales & Marketing Software

Website

www.workspan.com

Verticals

AdTech, Cloud Computing, Mobile Apps

Company Stage

Series D

Total Amount Raised

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