Wootag Pte. Ltd.

Wootag Pte. Ltd. is an interactive video platform that enhances audience engagement through immersive video experiences, helping brands connect with consumers effectively across various channels. Founded in 2014 and headquartered in Singapore, Wootag Pte.

Ltd. provides innovative video technology solutions. The company raised its first funding in April 2022, securing USD 700 thousand in Series A funding led by Cornerstone Venture Partners, with participation from SEEDS Capital and Wavemaker Partners. Rajgopal Sunder serves as both CEO and founder, bringing experience in tech startups and digital solutions.

Wootag has completed a total of 4 deals to date, with a current valuation of USD 12. 50 mn. Wootag offers an interactive video platform that allows brands to create immersive video content designed to boost audience engagement. This platform caters to both B2C and B2B markets, enabling businesses to optimize their marketing strategies by embedding direct viewer interactions.

With a focus on providing analytics on viewer behavior, Wootag’s solutions are utilized by a varied client base across Asia-Pacific, North America, and Europe, supporting marketers in transforming viewers into customers. In the most recent fiscal year of 2024, Wootag reported revenue of USD 487,475. 80 with an EBITDA of USD -417,750. 80.

The company operates on a subscription-based revenue model, allowing clients to utilize its interactive video technology for various marketing needs, with pricing tailored to business requirements. Following its latest funding round in April 2022, Wootag plans to expand its presence in the Asia-Pacific markets while enhancing its AI capabilities for in-video interactivity. The funding will support the launch of new products, including Creative Automation, which allows brands to showcase product collections within videos. Wootag aims to implement these strategies and penetrate new geographic regions by leveraging advanced technology to improve audience engagement.