Woof Pet Inc.
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Woof Pet Inc. - overview
Established
2019
Location
-, -, US
Primary Industry
Consumer Products
About
Based in the US, Woof Pet Inc. , operates as a manufacturer and seller of dog enrichment and wellness products for support play, training, and pet health. Founded in 2019, Woof Pet Inc. manufactures products aimed at enhancing the lives of dogs and their owners.
The company specializes in dog enrichment and wellness products, addressing common challenges faced by pet owners. In August 2026, The Farmer's Dog, Inc. agreed to acquire Woof Pet Inc. , enabling expansion into new product categories beyond pet food.
Woof Pet Inc. specializes in enriching the lives of pet owners and their dogs through a range of pet toys and treats designed for enjoyment and wellness. Their core products include the Pupsicle, a 2-in-1 slow feeder and puzzle toy, and dental care items like the Bite n' Brush, which promotes dental hygiene. The company targets a diverse customer base, including conscientious pet parents, and offers products in various markets, including the US and Canada.
Woof Pet Inc. generates revenue primarily through direct-to-consumer sales on their online platform. Customers can purchase individual items, bundled packages, or subscription plans for regular deliveries of their products. The company may also partner with wholesale retailers to enhance distribution and accessibility for pet owners.
In August 2026, The Farmer's Dog, Inc. agreed to acquire Woof Pet Inc. This acquisition allows The Farmer’s Dog to expand its product portfolio by adding Woof’s dog enrichment and wellness products.
Current Investors
The Farmer’s Dog, Inc.
Primary Industry
Consumer Products
Sub Industries
Pet Products
Website
www.mywoof.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Woof Pet Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Woof Pet Inc. | - |
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