Wonderbly Limited

Wonderbly is a UK-based online publisher specializing in personalized books for children and adults, offering customizable titles that incorporate personal details for unique gifting experiences. Wonderbly, founded in 2012, operates from London, UK, and specializes in personalized book publishing. The company, co-founded by Asi Sharabi, David Cadji-Newby, and Pedro Serapicos, has completed 7 deals, with its most recent funding round being a Series B of GBP 4. 63 mn led by Ravensburger AG on June 4, 2025.

The total amount raised by the company stands at GBP 4. 63 mn, with a current valuation of GBP 44. 036 mn. Wonderbly provides a wide array of personalized books that allow customers to customize stories with names, messages, and character choices, ensuring memorable gifts for occasions like birthdays and holidays.

Since its inception in 2013, the company has catered to over 10 million readers worldwide, distributing its products in over 150 countries through a user-friendly online platform, targeting parents, adults, and educational institutions. The company follows a direct-to-consumer model, generating revenue from the sale of its personalized books and related products. Customers can select from various themes and formats, with pricing dependent on the chosen customization options. Revenue is primarily driven by individual orders placed on the Wonderbly website, bolstered by promotional offerings that enhance customer engagement.

Key products include titles such as 'Daddy's Magic Hugs for You' and 'When You Were Born. 'In June 2025, Penguin Random House acquired Wonderbly from Graphite Capital Management, although financial terms were not disclosed. This acquisition allows Penguin Random House to broaden its customer base and accelerate growth, aligning with their strategy to enhance product offerings and an expanded market reach.