WOBB

WOBB is an influencer marketing platform that automates barter campaigns using artificial intelligence, connecting brands with a vast network of creators across major social media platforms. Founded in 2020 in Gurgaon, India, WOBB operates as an influencer marketing platform specializing in automated barter campaigns. The company raised INR 20. 97 mn in Seed funding in April 2021, led by PointOne Capital.

Ishan Jindal, the founder, has a history in entrepreneurial ventures that have contributed to the development of WOBB's unique offerings. As of now, the company has raised a total of INR 20. 97 mn, with a current valuation of INR 169. 964 mn.

WOBB operates as a comprehensive influencer marketing platform, featuring a database of over 400 million verified creators on platforms like Instagram, TikTok, and YouTube. It enables brands to connect with influencers and provides tools for real-time performance analytics. The platform caters to both startups and established brands, offering full campaign management services and influencer discovery tools to enhance marketing strategies across diverse markets including the United States, India, and Europe. In 2023, WOBB reported a revenue of INR 993,936 with an EBITDA of INR -11,017.

The company generates revenue primarily through a subscription model, allowing clients to access its influencer marketing platform and manage marketing campaigns effectively. Following the Seed funding round in April 2021, WOBB plans to utilize the raised INR 20. 97 mn to expand its product offerings and enhance platform capabilities. The company aims to enter new markets, specifically targeting regions in North America and Europe by late 2023, to increase its global presence and service more clients.