WM Beautysystems AG & Co. KG

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WM Beautysystems AG & Co. KG - overview

Established

1988

Location

-, -, Germany

Primary Industry

Consumer Products

About

Based in Germany, WM Beautysystems AG & Co. KG specializes in wellness and cosmetics, offering innovative products through its diverse brands to meet consumer demands in the beauty sector. Founded in 1988, WM Beautysystems AG & Co. KG operates in the wellness and cosmetics industry, focusing on high-quality beauty solutions.


The company is headquartered in Germany. In January 2021, Rieker Investment acquired a 70% majority stake in WM Beautysystems AG & Co. KG, supporting its growth strategies. The company has completed 1 deal as of January 6, 2021.


WM Beautysystems specializes in the wellness and cosmetics sector, offering a robust portfolio of six distinct brands: SUNPOINT, TANTASTIC, SUNMAXX, WELLMAXX, LIFTMEE, and DEVEE. Each of these brands addresses various consumer needs in the beauty and wellness markets, providing high-quality products that are 'Made in Germany. ' The brands cater to a diverse clientele, including beauty salons, health clubs, and spa facilities, ensuring that end-users experience enhanced wellness and aesthetic benefits through tanning, skincare, and beauty treatments. The products are marketed in various geographical regions across Europe, Asia, and North America, focusing on established and emerging markets that prioritize quality wellness and cosmetic solutions.


WM Beautysystems AG & Co. KG plans to leverage its recent acquisition to enhance its growth strategies. The company is designing new products aimed at expanding its brand portfolio, with specific details on launch timelines to be announced. Additionally, there are plans to penetrate new markets in Asia and North America by the end of 2023.


The acquisition by Rieker Investment will support these initiatives, providing the necessary resources for future investments and growth strategies.


Current Investors

Rieker Investment

Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene, Fitness & Wellness Facilities

Website

www.wm-beautysystems.com

Total Amount Raised

Subscriber access only

WM Beautysystems AG & Co. KG - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
LP DirectCompletedWM Beautysystems AG & Co. KG-

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