Wisetack, Inc.

Founded in 2018 by CEO Bobby Tzekin, CTO Kolya Klymenko, and COO Liz O'Donnell, and based in California, US, Wisetack, Inc. , is a technology company that builds financial products to buy-now and pay-later in-person services such as home and car repair, plumbers, and mechanics. Wisetack loans are issued by Hatch Bank. In 2021, the company raised USD 19 million in Seed funding, including USD 15 million as Series A funding.

As of 2021, the company staff has 21 employees. In September 2021, the company raised its Series B funding for USD 45 million. The company provides customer-friendly financing solutions to in-person businesses to increase their sales. The company offers an online platform that provides various financing options and installment payments for customers to pay for the purchases and enable businesses to grow sales, thereby aiding in a smooth payment experience.

Wisetack offers API for developers and embeds financing options into software that businesses already utilize in day-to-day operations. Several software platforms such as Housecall Pro and invoicing providers, InvoiceASAP embed consumer financing options into their existing software, which enables businesses to utilize Wisetack, and consumers to finance a large purchase. The company generates revenue from merchants as loan processing costs and consumer interest. The company plans to use the funding in September 2021 to accelerate the strong growth it has seen to date, including supporting further expansion into verticals such as auto repair, elective medical, dental and veterinary, legal services, and more.