Wirtualna Polska
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Wirtualna Polska - overview
Established
1995
Location
Gdansk, -, Poland
Primary Industry
Internet
About
Wirtualna Polska is a prominent digital media company in Poland, specializing in online platforms that deliver news, entertainment, and e-commerce services to a diverse audience, enhancing the digital experience for consumers and businesses alike. Founded in 1995 in Gdansk, Poland, Wirtualna Polska operates as a digital media entity providing various online services. The company underwent a significant business transformation through a merger with Grupa 02 in 2014, backed by Innova Capital, with the deal valued at PLN 375 million. Currently, Wirtualna Polska is led by CEO Jacek Swiderski.
Wirtualna Polska is a leading digital media company in Poland, known for its extensive online platform that provides news, entertainment, and e-commerce solutions. The company offers web portals aggregating content across categories like news, lifestyle, technology, and finance, ensuring users have access to essential information and a seamless browsing experience. Additionally, Wirtualna Polska provides advertising solutions through targeted marketing and display ads while enabling e-commerce transactions via partnered platforms, enhancing user convenience. In 2020, Wirtualna Polska reported a revenue of PLN 162,516,728 with an EBITDA of PLN 53,203,752.
This revenue structure is supported by diversified income streams, including advertising, subscription services, and e-commerce partnerships, which facilitate direct-to-consumer transactions and optimize advertiser outreach through analytics and targeted audience engagement. Wirtualna Polska aims to bolster its market presence through potential new product launches and geographic expansion. Following the completion of its merger in 2014, the company is likely focusing on refining its digital services while exploring entry into new markets in Central and Eastern Europe. The most recent merger, finalized in August 2014, leveraged PLN 375 million to enhance operational capabilities and innovations.
Primary Industry
Internet
Sub Industries
Marketing/Advertising, Social Networking & Communication Platform, Digital Media
Website
www.wp.pl
Verticals
AdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
Wirtualna Polska - financials
| Fiscal Year Ended | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 |
|---|---|---|---|---|---|---|
| Revenue (USD) | 325,583,000 | 415,144,000 | 465,613,000 | - | - | - |
| % Revenue Growth (YoY) | - | 27.5% | 12.2% | - | - | - |
| EBITDA (USD) | 94,393,000 | 123,240,000 | 132,519,000 | - | - | - |
| Operating Income (USD) | 63,951,000 | 80,863,000 | 78,629,000 | - | - | - |
| Operating Margin | 19.6% | 19.5% | 16.9% | - | - | - |
| % EBITDA Margin | 29.0% | 29.7% | 28.5% | - | - | - |
| NET Income (USD) | 5,686,000 | 53,848,000 | 40,032,000 | - | - | - |
| % Net Margin | 1.7% | 13.0% | 8.6% | - | - | - |
Wirtualna Polska - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Invia Group | - | ||||||||
| Private Placement/Follow on | Completed | Grupa Wirtualna Polska | - | ||||||||
| Merger | Completed | Wirtualna Polska | - | ||||||||
| Buyout | Completed | Wirtualna Polska | - |
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Wirtualna Polska - employee data
Wirtualna Polska - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Member Of The Management Board | BM | ||||||
| Chairman Of The Audit Committee, Member Of The Supervisory Board, | BM | ||||||
| Member of the Supervisory Board | BM | ||||||
| Member Of The Management Board | BM |
BM Board Member
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