WiredCompany Inc.

Wired Company, based in South Korea, specializes in influencer commerce, creating a seamless connection between brands and influencers to enhance marketing and sales efficiency without heavy capital investment. Founded in 2018 and headquartered in Seoul, South Korea, Wired Company operates within the influencer commerce sector, facilitating collaborations that drive sales through social media. The company has successfully raised a total of KRW 3,560. 222 mn in funding during its SERIES A round from investors including Gravity Ventures and Hana Securities.

The CEO, Man-eui Hong, has played a pivotal role in steering the company through its early stages, focusing on establishing a significant presence in the influencer marketing domain. Wired Company specializes in influencer commerce, offering a robust platform that connects brands with influencers to facilitate marketing and sales without the need for extensive capital or specialized personnel. Their core service includes an influencer-brand matching algorithm that optimizes the selection process for brands seeking suitable influencers to promote their products, enhancing the likelihood of immediate purchases among the influencers' followers. The company targets businesses, particularly emerging brands with limited marketing resources, that aim to establish a presence in the influencer space effectively.

Wired Company's services are designed to serve the South Korean market and have expanded to include engagement with various international influencers and brands, offering a comprehensive suite of tools that support marketing, sales, and branding through social media channels. Wired Company's revenue model is primarily structured around a cost-per-sale (CPS) framework, whereby brands incur costs only when sales are made through influencer promotions. In 2024, the company generated revenue amounting to KRW 20,039,752. This model fosters a performance-driven environment, encouraging brands to invest in partnerships with influencers who can effectively drive sales.

The company facilitates transactions between brands and influencers, leading to direct consumer sales and has completed over 20,000 cumulative transactions, evidencing the effectiveness of their approach in driving revenue for their clients. With the recent funding round concluded on 2025-07-11, Wired Company is set to enhance its offerings and expand into new markets. The newly raised funds will be utilized to develop and launch innovative products aimed at improving brand-influencer matching algorithms. Additionally, the company is targeting expansion into North America and Europe by 2026, which will diversify its market reach and enhance brand partnerships internationally.