Winoa S.A.S.

Winoa S. A. S. specializes in the production of steel abrasives, providing innovative solutions for surface treatment and shot blasting across various industries globally.

Founded in 1961 in France, Winoa S. A. S. operates in the manufacturing of steel abrasives.

The company was acquired by KPS Capital Partners in February 2017 from KKR, indicating a strategic pivot in ownership. Winoa's headquarters is in France, and it boasts a global presence with production facilities worldwide. The company's leadership includes multiple CEOs, such as Bill Cousineau and Falko Schmidt. Winoa has raised a total of EUR 373.

00 mn through its LBO funding round in 2017, which was the only funding round recorded. Winoa & W Abrasives specializes in manufacturing steel abrasives, particularly their WAbrasives™ brand, which has been vital in the surface treatment and shot blasting industry. Their product range includes steel shots, stainless steel abrasives, premium media, and peening media, catering to industries like automotive, aerospace, construction, and metal fabrication. Winoa serves clients globally, ensuring timely supply through its nine production sites.

In 2023, Winoa & W Abrasives reported a revenue of EUR 126,947,741. 50 and an EBITDA of EUR 15,733,973. 10. Their revenue model focuses on B2B relationships with manufacturers and industrial clients, providing tailored solutions through direct sales and partnerships, enhancing customer satisfaction and fostering long-term relationships.

Following its acquisition in 2017, Winoa S. A. S. plans to leverage recent funding to support its expansion into new markets and launch upcoming products to meet evolving customer demands.

The company aims to enhance its product offerings and increase market share, particularly in regions like Asia and the Middle East, by the end of 2025. The funding will facilitate the development of new abrasive media and improvements in production capabilities, ensuring Winoa maintains a competitive edge in the industry.