Wingify

Wingify, based in India, specializes in optimization software that enhances digital experiences and conversion rates through its innovative tools. Founded in 2009, Wingify is dedicated to providing digital experience solutions. The company is headquartered in New Delhi, India, and is led by CEO Sparsh Gupta, who co-founded Wingify with Paras Chopra and Z. Naik.

In January 2025, Everstone Capital Partners acquired approximately 80% of Wingify in a BUYOUT for USD 200 mn, representing the entirety of the company's total amount raised. Wingify primarily provides a suite of digital experience optimization tools through its flagship product, VWO (Visual Website Optimizer). This platform encompasses various offerings such as A/B testing, heatmaps, visitor insights, and personalization tools, all designed to enhance user engagement and conversion rates. The platform is designed for a diverse client base that spans industries including e-commerce, SaaS, and digital marketing, with customers ranging from small startups to large enterprises.

Wingify's products are utilized globally, with notable markets including North America, Europe, and parts of Asia, supporting a wide array of users looking to optimize their online presence. Wingify operates on a subscription-based revenue model, where clients pay for access to its VWO platform and its associated features. For the most recent fiscal year 2023, Wingify reported a revenue of USD 27. 78 mn and an EBITDA of USD 8.

36 mn, reflecting its ongoing commitment to supporting clients in enhancing their digital marketing strategies. In January 2025, with the acquisition by Everstone Group, Wingify aims to leverage its new resources to expand its market reach significantly. The company plans to introduce upcoming features to its VWO platform, although specific release dates are not yet detailed. This strategic acquisition will facilitate entry into new markets, particularly targeting expansion efforts in North America and Europe, as well as exploring opportunities in emerging markets across Asia.