Winchannel S.L.

Founded in 2004 and based in Madrid, Spain, Winchannel S. L. focuses on delivering integrated marketing solutions. The company was founded by its CEO, Giovanna Vitória Barros Nóbrega.

In October 2024, Marvesting, a portfolio company of Alpha Group, acquired Winchannel S. L.   Winchannel specializes in marketing and strategic consulting services aimed at connecting brands with their target audiences through emotionally resonant marketing strategies. The company offers a range of services, including strategic consulting, demand generation, logistics management, and digital marketing solutions.

Its core product offerings are designed to facilitate the distribution of products from manufacturers to end consumers through optimized marketing efforts and coordination of logistics. Winchannel serves various sectors, including consumer electronics, beauty, food and beverages, and toys, with a focus on enhancing brand recognition and customer engagement across both B2B and B2C markets. The company operates primarily in the Spanish market but also aims to extend its reach into other international markets, facilitating a more comprehensive service offering for its clients. Winchannel's revenue is generated through a combination of service contracts and project-based engagements with its clients.

Typical transactions may involve fixed-term contracts for consulting services, performance-based fees for demand generation initiatives, and project fees for logistics support.