Willows Veterinary Centre and Referral Service

Willows Veterinary Centre and Referral Service is a specialist-led veterinary practice in the UK, focused on delivering comprehensive care and advanced referral services for small animals, ensuring the health and well-being of pets across various medical needs. Founded in 1989, Willows Veterinary Centre and Referral Service operates as a leading veterinary facility in Solihull, UK, offering specialized care for small animals. The company has not undergone any significant business pivots or changes in operations. It was founded by individuals committed to advancing veterinary care.

In June 2018, Willows was acquired by Mars, Incorporated from Sovereign Capital, although financial terms were not disclosed. The company has been involved in 2 deals, with the most recent being its acquisition in 2018. Willows UK operates as a leading specialist-led small animal referral center, providing a comprehensive range of veterinary services tailored to the needs of pets. With over 35 years of experience, the company offers specialized care across 15 distinct referral services, including surgery, cardiology, oncology, neurology, and emergency and critical care.

Their state-of-the-art facility in Solihull caters to both common and complex medical conditions, serving pet owners and referring veterinary surgeons throughout the UK. Willows has achieved recognition as a Gold Level Cat Friendly Clinic, emphasizing their commitment to creating a stress-free environment for feline patients. Their services also include fixed-price packages for routine procedures, ensuring transparency for clients across various geographical markets, including major urban centers in England, Wales, and potentially other regions in the UK. Willows generates revenue primarily through specialist veterinary services offered to pet owners and referring vets, structured around both direct-to-consumer and B2B models.

Clients access services through in-clinic visits for consultations and surgeries, as well as online video consultations. The transaction structure relies on fee-for-service pricing, with specific pricing plans available for routine procedures and specialized treatments. The company’s recognition in the veterinary community further enhances its appeal and contributes to robust revenue streams. For the year 2022, Willows reported revenues of USD 0 and an EBITDA of USD 0.

Moving forward, Willows Veterinary Centre plans to expand its offerings and enhance its market presence. The company is focusing on developing new products and services tailored to emerging veterinary needs, aiming for a rollout in the coming years. Additionally, there are plans to expand into new geographic regions within the UK, targeting areas with growing pet populations. The recent acquisition by Mars, Incorporated in June 2018 is expected to provide the necessary resources to support these initiatives, enhancing operational capabilities and service delivery.