Wilder & Harrier

Wilder & Harrier focuses on creating sustainable pet food and treats using innovative protein sources, including insects and fish, to meet specific dietary needs of pets. Founded in 2015, Wilder & Harrier operates out of Montreal, Canada, specializing in the development of unique pet food products. The company was co-founded by Mathieu Poirier, Paul Shenouda, and Philippe Poirier, with Philippe serving as the CEO. In October 2017, the company raised USD 0.

65 mn in SEED funding from InnoStart Capital, bringing the total amount raised to USD 0. 65 mn. Wilder & Harrier has completed 2 deals since its inception. Wilder & Harrier specializes in the development and distribution of innovative pet food and treats that utilize sustainable protein sources, primarily focusing on formulations made from farmed insects and sustainable fish.

Their core offerings address specific dietary needs, particularly targeting issues such as allergies and digestive health. Products include hypoallergenic dog and cat food made from ingredients like black soldier fly, invasive silver carp, and crickets, appealing to health-conscious pet owners seeking environmentally friendly alternatives. The company actively markets in North America, specifically targeting the United States and Canada. Wilder & Harrier generates revenue primarily through direct-to-consumer sales of its pet food and treats, facilitated by an online subscription model that encourages repeat purchases.

Customers can select preferred delivery schedules for their favorite products, ensuring convenience and consistent availability. Pricing reflects the premium quality and sustainability of the ingredients, with flagship offerings such as the Farmed Insects formulas and Sustainable Fish formulas central to their sales strategy. This subscription service enhances customer loyalty and provides a stable revenue stream, aligning with trends favoring health and environmental consciousness in pet care. Wilder & Harrier intends to leverage its recent SEED funding of USD 0.

65 mn raised in October 2017 to further develop new product lines designed to enhance their current offerings. The company seeks to expand into additional markets, focusing on reaching new customers in Europe and Asia by the end of 2024. Recent funding will be used to support product development and marketing efforts, ensuring a robust entry into these targeted regions.