WhoWeUse

WhoWeUse is a platform that connects consumers with local service providers by leveraging social recommendations, enhancing visibility and trust among users seeking reliable services. WhoWeUse, founded in 2014 in Maplewood, US, facilitates connections between consumers and local service providers. The company has completed one deal, with its most recent deal occurring on April 1, 2015. The firm was established by individuals whose prior experiences are not publicly documented.

WhoWeUse provides a platform designed to facilitate connections between consumers and local service providers through social recommendations. The core functionality of the service allows users to discover and share recommendations for various local services, effectively optimizing word-of-mouth marketing. This platform primarily targets consumers seeking reliable, high-quality services while also aiding service providers in attracting new, loyal customers by enhancing their visibility through personal endorsements from community members. The application is currently accessible in various geographical markets, primarily focusing on urban and suburban areas across the United States, with plans for further expansion.

Notable features include the capability to connect with friends and neighbors, thus fostering a community-oriented approach to service discovery. Revenue generation for WhoWeUse stems from partnerships and potential subscription models with local service providers who seek to enhance their visibility within the community. By leveraging the platform's social recommendation engine, businesses can engage with users through targeted marketing campaigns, such as special offers or promotions, that incentivize word-of-mouth referrals. The firm structures transactions through a B2B model, allowing service providers to pay for enhanced listings or access to analytics that track referral sources and customer engagement metrics.

In April 2015, WhoWeUse raised an undisclosed amount of pre-seed funding from new investor Blue Collective. The company aims to develop new features and products that enhance user engagement and streamline connections between consumers and service providers. Plans include expanding into new urban markets across the United States, targeting regions with high demand for reliable local services, and utilizing funding to enhance marketing efforts and platform features. Specific timelines for product launches and geographical expansion are not detailed, but the focus remains on strengthening the community aspect of service discovery.