Whooz B.V.
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Whooz B.V. - overview
Established
1985
Location
The Hague, -, Netherlands
Primary Industry
Software
About
Founded in 1985 and based in the Netherlands, Whooz B. V. operates as a provider of a platform that provides insight into the characteristics, interests, and behaviors of households for marketing managers, customer intelligence managers, and marketers. In October 2023, The Data Agency, a portfolio company of NewPort Capital, acquired Whooz B.
V. As of 2023, the company has a client base including companies like Welkoop, Bam, Aegon, and many more. Whooz offers data analytics and consumer insights, focusing on Dutch households, to provide valuable insights and services to organizations. The company also provides data and segmentation solutions that are designed to help businesses harness the power of data and make informed decisions based on consumer behavior, market potential, and more to refine their marketing efforts, strategies, and budgets for improved results.
Current Investors
The Data Agency
Primary Industry
Software
Sub Industries
Market Research & Consulting, Analytics & Performance Software, Information Services
Website
www.whooz.nl/
Verticals
Cloud Computing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Whooz B.V. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Whooz B.V. | - |
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