Whoop, Inc.

Based in Massachusetts, US, and founded in 2012 by CEO and co-founder, Aurelian Nicolae and Will Ahmed. Whoop, Inc. , formerly known as Bobo Analytics, Inc. , operates as an electronics company that develops and provides wearable fitness tracking devices for athletes.

The company has raised venture funding rounds from private equity investors, including Atlas Venture, Institutional Venture Partners, and Silicon Valley Bank. The company's development team provides an AI (artificial intelligence)-based wearable fitness tracking device that utilizes machine learning for real-time monitoring and understanding of the physiological statistics of the user such as heart rate, sleep patterns, and workout performance by wearing the device on the arm, wrist, and bicep. Whoop, Inc. also offers fitness clothing like hoodies, leggings, sports bras, and more.

The company generates revenue by offering a subscription-based fitness tracking device with a starting monthly fee of USD 30 to monitor personal health and fitness. Whoop, Inc. also offers 6, 12, or 18-month membership plans. In March 2026, Whoop, Inc.

raised USD 575 million in series G funding led by Collaborative Fund, with participation from GP Bullhound, Institutional Venture Partners, Foundry Group, Accomplice, Promus Ventures, 2PointZero, Qatar Investment Authority, Mubadala Investment Company, Mayo Clinic Ventures, Macquarie Capital, Glade Brook Capital Partners, B-FLEXION, Affinity Partners, and Abbott Laboratories. The company plans to use the March 2026 funding to expand its operations, grow its team in Limerick, and support wider international expansion.