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WhiteInc Retail Private Limited

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Year established

2021

Location

Bangalore Karnataka India

Primary Industry

Marketing/Advertising

About

Based in Karnataka, India, and founded in 2021 by CEO Siddharth Gadodia and CRO Young Yun, WhiteInc Retail Private Limited, trading under the name Palette Brands, operates as an e-commerce company providing direct-to-consumer brands in the luxury segment. In October 2022, WhiteInc Retail Private Limited raised USD 1 million in seed funding, led by Dholakia Ventures, with participation from other FirstPort Limited companies and Inflection Point Ventures. The company provides the brands Unbottle and Totem, with three more in the pipeline. As of 2023, the firm has warehouses across strategic locations like Bangalore, Mumbai, Gurgaon, and Kolkata. In addition, White Inc. conducts market research and uses video marketing for its products to support its growth.
Current Investors
Inflection Point Ventures, Dholakia Ventures, FirstPort Capital

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Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, Retail, Sales & Marketing Software
Website
www.palettebrands.in/
Verticals
AdTech, IoT (Internet of Things)
Company Stage
Angel & Seed
Total Amount Raised
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