WhereTo

WhereTo is a company specializing in innovative corporate travel solutions, enhancing business travel experiences through advanced technology and personalized services for clients in various industries. WhereTo focuses on optimizing corporate travel management and operates out of San Francisco, US. Founded by Lara Arco, the company received USD 7. 00 mn in Series A funding on February 7, 2018, which was led by Emergence Capital Partners.

There have been no significant pivots or changes in business strategy since its inception. WhereTo offers corporate travel solutions designed to improve the travel experience for clients across various sectors. Their primary products, Melon and the FCM Platform, utilize advanced technology to streamline travel management and enhance user satisfaction, serving a wide array of end users including travelers and administrators. The company serves thousands of clients globally, focusing on North America, Europe, and Asia-Pacific markets.

WhereTo generates revenue through a subscription-based model for its Melon and FCM Platform products. Clients pay annual or monthly fees for access to these platforms, which cater to their organizational needs. This structure supports ongoing revenue stability while providing clients with comprehensive travel management tools and support. WhereTo plans to utilize the USD 7.

00 mn raised in their most recent funding round to support the development of new products and enhance existing services. The company's strategy includes expanding into new markets across Europe and Asia-Pacific within the next two years, which they believe will further enhance their market presence and client base.