WhatUsersDo Limited

WhatUsersDo Limited is a UK-based company specializing in user experience (UX) research, enabling organizations to capture human insights through comprehensive testing methodologies. WhatUsersDo Limited operates in the field of UX research, providing tools for usability testing and human insights capture. The company is headquartered in London, UK. It has secured GBP 180,000 in funding from Northstar Ventures and the European Investment Bank as of June 29, 2011, which values the company at GBP 0.

86 million post-money. WhatUsersDo Limited offers a comprehensive suite of UX research capabilities designed to enhance digital experiences. Their core products enable usability testing, surveys, and information architecture evaluations, targeting diverse industries such as retail, healthcare, finance, and technology. Their services cater to a global client base across North America, Europe, and Asia, with notable clients including Canva and Adobe.

WhatUsersDo Limited generates revenue through subscription-based pricing plans tailored for various clients, including startups and large enterprises. This pricing structure allows for access to their comprehensive platform, supporting user research studies, feedback collection, and testing. Clients engage in partnerships that leverage WhatUsersDo’s multifaceted capabilities for effective research and analysis. Following the GBP 180,000 financing round on June 29, 2011, WhatUsersDo Limited plans to utilize the funds to enhance their platform and develop new products aimed at improving user feedback mechanisms.

The company is also exploring expansion into additional markets in Europe and Asia by 2023 to increase their geographic footprint and client base. This strategic growth is supported by their recent funding, which positions them to further innovate their service offerings.