Whatnot, Inc.

Whatnot, Inc. is a live shopping marketplace based in the US, specializing in collectibles and vintage items. The platform allows users to engage in real-time auctions, enhancing the buyer-seller interaction and experienceFounded in 2019, Whatnot, Inc. operates as a live shopping marketplace where users can buy and sell various unique products.

The company is headquartered in the United States. Co-founded by Grant LaFontaine and Logan Head. Whatnot operates as a live shopping marketplace designed for buyers and sellers of collectibles, vintage items, and unique merchandise. Users participate in real-time auctions, where sellers showcase their products while buyers engage through bidding, enhancing user interaction and satisfaction.

The company's platform primarily attracts collectors, hobbyists, and casual shoppers in the United States while expanding its reach internationally. Whatnot generates revenue through transaction fees applied to sales made on its platform. When an item is sold at auction, the company retains a percentage of the final sale price as commission, incentivizing sellers to use the platform without upfront costs. Additionally, Whatnot collaborates with various brands and retailers to diversify its product offerings, providing sellers with a broad audience.

Pricing plans may vary based on seller engagement and product types, including services that highlight trending items. In October 2025, Whatnot, Inc. raised USD 225 million in series F funding co-led by CapitalG and DST, with participation from Andreessen Horowitz, Avra, Bond Global, Greycroft Partners, Alkeon Capital Management, Y Combinator, Lightspeed Venture Partners, Liquid 2 Ventures, Sequoia Capital, and other unspecified investors. The company will use the funding to improve its shopping platform, add new tools, and expand to more countries.