Whatagraph, B.V.

Whatagraph, B. V. is a marketing intelligence platform specializing in the unification and reporting of multi-source marketing data, enabling users to generate accurate reports and insights efficiently. Founded in 2015 and headquartered in the Netherlands, Whatagraph, B.

V. provides a platform that aids marketing professionals in generating accurate reports from diverse data sources. The company was established by brothers Andrius, Justas, and Tomas Malinauskas. In September 2021, Whatagraph raised USD 7.

2 million in Series A funding from investors including LitCapital and Inventure, alongside participation from Open Circle Capital. This funding round marks the latest in two total deals completed by the company. Whatagraph offers a comprehensive marketing intelligence platform designed to connect, standardize, and report on multi-source marketing data in a unified environment. The core product enables agencies and in-house marketing teams to generate accurate, customizable reports quickly, allowing them to consolidate key performance indicators and insights for enhanced decision-making.

This platform addresses common challenges faced by marketing professionals, such as unreliable data connections and time-consuming report generation. Its features facilitate real-time data visualization and reporting across various marketing channels, supporting clients in sectors like digital marketing, e-commerce, and advertising. Whatagraph serves a diverse client base, including marketing agencies and corporate marketing teams, predominantly in North America and Europe. Whatagraph's revenue model is primarily subscription-based, allowing clients to access its platform and tools for a recurring fee.

Clients typically engage in annual or monthly subscriptions, which grant them various tiers of access to the platform's reporting and analytics capabilities. The pricing structure is designed to accommodate different client needs, with offerings that scale based on the number of data sources and reports required. Transactions are straightforward, as clients pay for the subscription that best suits their requirements, which may include flagship products such as their advanced reporting tools and visual dashboards. This transactional approach ensures that clients can tailor their access to the platform according to their specific marketing analytics needs.

Following their Series A funding round in September 2021, Whatagraph plans to use the USD 7. 2 million raised to accelerate product development and scale operations in both the US and EU markets. The company aims to double its team to around 200 employees to support these initiatives. Additionally, Whatagraph is focusing on expanding its services into new geographic regions to reach a broader audience.