Wet & Forget (NZ)
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Wet & Forget (NZ) - overview
Established
1995
Location
Auckland, -, New Zealand
Primary Industry
Chemicals
About
Based in Auckland, New Zealand, and founded by Rod Jenden in 1995, Wet & Forget (NZ) operates as a manufacturer and marketer of outdoor and indoor household cleaning products that specialize in no scrub or rinse outdoor moss, mold, and lichen removal. In April 2024, Direct Capital invested in Wet & Forget (NZ). The firm, as of May 2024, has expanded its distribution to Australia, the USA, and the UK while remaining locally owned and operated. The company offers a range of cleaning and home maintenance solutions for outdoor, indoor, kitchen, bathroom, laundry, gardening, pests, cars, marine, and pet care.
The range of products offered by Wet & Forget include Rapid Application Moss, Mould, Lichen & Algae Remover, Window Witch Exterior Glass Cleaner, Hit The Deck Deck Cleaner, and Double Bubble House Wash. These products are designed to tackle various cleaning challenges like the removal of moss, mold, lichen, algae, and other contaminants with ease and efficiency. Wet & Forget generates revenue by offering cleaning products through its e-commerce website. Some examples of the products include Rapid Application Moss Mould Lichen & Algae Remover starting at USD 99.
5, Hit The Deck - Deck Cleaner starting at USD 68, BEE Delicate Fabric Wash starting at USD 42, etc. The April 2024 investment will support the company's international growth.
Current Investors
Direct Capital
Primary Industry
Chemicals
Sub Industries
Commodity Chemicals
Website
www.wetandforget.co.nz
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Wet & Forget (NZ) - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Wet & Forget (NZ) | - |
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