Wellwith India Private Limited

Based in India, Wellwith India Private Limited is a health and wellness company specializing in products derived from the superfruit Sea Buckthorn, aimed at enhancing overall well-being. Founded in 2021 and headquartered in Greater Noida, India, Wellwith India Private Limited is focused on producing health and wellness products. The company, previously known as Ayuzera, experienced a shift in branding and has established a single deal to date. In February 2026, Wellwith raised INR 12.

5 million in a SEED funding round led by BeyondSeed, with additional investment from Winner Ventures. Wellwith, originally known as Ayuzera, offers a range of health and wellness products primarily centered around the superfruit Sea Buckthorn. Their product portfolio includes Sea Buckthorn juice, oil capsules, gummies, and skincare items, all designed to support various aspects of health such as skin health, immunity, digestive health, and heart health. These formulations are grounded in the use of real ingredients, including potent adaptogens and bioavailable nutrients, aimed at providing benefits like reducing inflammation, fighting acne, and promoting overall well-being.

The company serves a diverse customer base across 15 countries, with over 5 million users who utilize these products for daily wellness and longevity, affirming the brand's commitment to purity and transparency in its sourcing and manufacturing processes. Wellwith products are marketed internationally, reaching customers in regions such as North America, Europe, and Southeast Asia. Wellwith generates revenue through direct-to-consumer sales, offering its products through an online platform. The business transactions are structured primarily as retail sales where customers purchase individual products or bundled offers directly from the company's website.

Pricing for flagship products includes the Sea Buckthorn Juice (priced at INR 695 for 300ml), Sea Buckthorn Oil Capsules (INR 1,149 for a 30-capsule bottle), and Sea Buckthorn Gummies (INR 549 for a pack). The company’s revenue model is characterized by its focus on quality and efficacy, with each product designed to cater to specific health concerns, thus encouraging repeat purchases and customer loyalty. Wellwith's commitment to sustainable practices and ethical sourcing further enhances its appeal to health-conscious consumers, contributing to its revenue growth in the competitive wellness market. In February 2026, Wellwith India Private Limited raised INR 12.

5 million in a SEED funding round led by new investor BeyondSeed, with participation from another new investor Winner Ventures. The company plans to utilize this funding to advance clinical research and strengthen its supply chain infrastructure in Ladakh. Future initiatives include the design and launch of new health and wellness products, with specific release dates and details to be announced, as well as plans for market expansion into regions that will be confirmed post-funding.