Wella Company

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Wella Company - overview

Established

1880

Location

Geneva, -, Switzerland

Primary Industry

Consumer Products

About

Based in Geneva, Switzerland, Wella Company operates as a global beauty leader offering professional and consumer brands across hair, nail, and beauty tech such as Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol focusing on performance-led products underpinned by science, technology, and artistry. Their compelling vision to empower individuals to look, feel, and be their true selves stems from a 140‑plus year legacy of creating legendary beauty. Based in Rothenkirchen, Germany and founded in 1880, Wella Company , founded by Franz Ströher, fka the original Wella brand provides hair care, styling, coloring, and bleaching solutions for both professionals and consumers in the beauty industry. The company evolved over time to encompass multiple iconic brands and expand globally.


In December 2025, KKR acquired a 25. 8% minority stake in Wella Company from Coty Inc. , JAB Holding Company and KKR for USD 750 million. Wella Company delivers an extensive range of products and services: professional hair color, care and styling systems (like Koleston, System Professional, Shinefinity), nail treatments and tools from O·P·I, hair styling devices via ghd, scalp health solutions via Nioxin, natural hair care via Briogeo, and home hair color via Clairol.


Wella Company's revenue is generated through professional salon-exclusive products, retail consumer goods, beauty tech solutions, e-commerce sales (notably via WellaStore), and global distribution partnerships. Wella has reported high single‑digit growth and strong profitability since its spin-off in 2020, driven by an expanding portfolio and increased channel diversification.


Current Investors

KKR, Trail

Primary Industry

Consumer Products

Sub Industries

Beauty & Hygiene

Website

www.wellacompany.com

Verticals

Manufacturing

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Wella Company - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
Corporate Carve Out, Secondary BuyoutCompletedWella Company-
Add-on, Trade SaleCompletedBeccair LLC-
BuyoutCompletedWella Company-
BuyoutCompletedWella Company-
Corporate Carve OutCompletedWella Company-

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