Wella Company
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Wella Company - overview
Established
1880
Location
Geneva, -, Switzerland
Primary Industry
Consumer Products
About
Based in Geneva, Switzerland, Wella Company operates as a global beauty leader offering professional and consumer brands across hair, nail, and beauty tech such as Wella Professionals, O·P·I, ghd, Briogeo, Nioxin, Sebastian Professional, and Clairol focusing on performance-led products underpinned by science, technology, and artistry. Their compelling vision to empower individuals to look, feel, and be their true selves stems from a 140‑plus year legacy of creating legendary beauty. Based in Rothenkirchen, Germany and founded in 1880, Wella Company , founded by Franz Ströher, fka the original Wella brand provides hair care, styling, coloring, and bleaching solutions for both professionals and consumers in the beauty industry. The company evolved over time to encompass multiple iconic brands and expand globally.
In December 2025, KKR acquired a 25. 8% minority stake in Wella Company from Coty Inc. , JAB Holding Company and KKR for USD 750 million. Wella Company delivers an extensive range of products and services: professional hair color, care and styling systems (like Koleston, System Professional, Shinefinity), nail treatments and tools from O·P·I, hair styling devices via ghd, scalp health solutions via Nioxin, natural hair care via Briogeo, and home hair color via Clairol.
Wella Company's revenue is generated through professional salon-exclusive products, retail consumer goods, beauty tech solutions, e-commerce sales (notably via WellaStore), and global distribution partnerships. Wella has reported high single‑digit growth and strong profitability since its spin-off in 2020, driven by an expanding portfolio and increased channel diversification.
Current Investors
KKR, Trail
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.wellacompany.com
Verticals
Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Wella Company - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Corporate Carve Out, Secondary Buyout | Completed | Wella Company | - | ||||||||
| Add-on, Trade Sale | Completed | Beccair LLC | - | ||||||||
| Buyout | Completed | Wella Company | - | ||||||||
| Buyout | Completed | Wella Company | - | ||||||||
| Corporate Carve Out | Completed | Wella Company | - |
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