Webloyalty.com, Inc.
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Webloyalty.com, Inc. - overview
Established
1999
Location
Norwalk, CT, US
Primary Industry
Marketing/Advertising
About
Webloyalty. com, Inc. enhances online shopping experiences through subscription membership programs that provide discounts and valuable services, focusing on consumer savings and convenience. Founded in 1999 and headquartered in Norwalk, US, Webloyalty.
com specializes in connecting consumers with savings opportunities through subscription-based services. The company has engaged in 4 total deals, with the most recent funding round being a Series B in January 2011, raising USD 12. 00 mn from investors including BCI Partners and Canaan Partners. In January 2011, the company was acquired by Affinion Group, a subsidiary of Apollo Global Management and General Atlantic.
Webloyalty. com specializes in subscription membership programs that deliver valuable discounts, services, and benefits designed to enhance the online shopping experience for its members. The company focuses on creating connections between members and various savings opportunities encompassing dining, shopping, travel discounts, and additional travel protection benefits. Its services are primarily available in the United States and select international markets, catering to individuals seeking to maximize their savings while shopping online.
Webloyalty. com generates revenue through its subscription membership model, where users pay a regular fee to access discounts and services. Members enroll in subscription plans that offer tangible benefits, such as discounts on travel and dining. This model fosters customer loyalty and enables predictable revenue streams as members renew their subscriptions, thereby playing a crucial role in the company's financial performance.
Webloyalty. com plans to leverage recent funding from the Series B round to support the development of new products aimed at improving user engagement and enhancing the subscription offerings. The company is also targeting expansion into new geographic regions, with specific plans to enter additional international markets by late 2012. The completion of its acquisition by Affinion Group in January 2011 is expected to facilitate this growth by providing additional resources and market reach.
Current Investors
General Atlantic, Apollo , Affinion Group, Inc.
Primary Industry
Marketing/Advertising
Sub Industries
Business Support Services, eMarketing/Digital Marketing
Website
www.webloyalty.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Webloyalty.com, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Webloyalty.com, Inc. | - | ||||||||
| Secondary Buyout | Completed | Webloyalty.com, Inc. | - |
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